Advertising and sales promotion strategy / Gerard J. Tellis

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Material type: Text

TextPublication details: Reading, Mass. : Addison-Wesley, c1998Description: 483 p. : ill. (some col.)ISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5823 T444A (Browse shelf(Opens below))	Available	231138

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Includes bibliographical references and index

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