Advertising management / Rajeev Batra, John G. Myers, David A. Aaker

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Material type: Text

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, 1996Edition: 5th edDescription: 754 pISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5823 B377A 1996 (Browse shelf(Opens below))	Available	200309110082

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Includes bibliographical references and index

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