Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper

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Material type: Text

TextSeries: McGraw-Hill series in marketingPublication details: New York, N.Y. : McGraw-Hill, 1992Edition: International edDescription: 488 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.129 B683S 1992 (Browse shelf(Opens below))	Available	200305200064

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Includes bibliographical references and index

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