Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players / David F. D'Alessandro, with Michele Owens

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Material type: Text

TextPublication details: New York, N.Y. : McGraw-Hill, c2001Description: 185 pISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HD69 .B7 D343B (Browse shelf(Opens below))	Available	301020010019

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Includes bibliographical references and index

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