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Was there a Pepsi generation before Pepsi discovered it? : youth-based segmentation in marketing

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Material type: Text

TextPublication details: Lincolnwood, Ill. : NTC Business, 1992Description: 144Subject(s):

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.127 H644W (Browse shelf(Opens below))	Available	138105

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