Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch

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TextPublication details: Boston, Mass. : Irwin/McGraw-Hill, c1998Edition: 4th edDescription: 762 p. : col. illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5823 B442A 1998 (Browse shelf(Opens below))	Available	200205200979
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5823 B442A 1998 (Browse shelf(Opens below))	Available	200205200980
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5823 B442A 1998 (Browse shelf(Opens below))	Available	200205200981

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Rev. ed. of : Introduction to advertising and promotion. 3rd ed. 1995.

Includes bibliographical references and index

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