Services marketing : integrating focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner

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TextPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2003Edition: 3rd ed. , international edDescription: 668 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HD9980.5 Z447S 2003 (Browse shelf(Opens below))	Available	200306270095

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Includes bibliographical references and index

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