Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland and Alice K. Sylvester

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TextPublication details: Australia : Allen & Unwin, 2000Edition: 2nd ed. , new rev. international edDescription: 326 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5822 S973A 2000 (Browse shelf(Opens below))	Available	200305130038

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Includes bibliographical references and index

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