Marketing research : methodological foundations / Gilbert A. Churchill, Jr., Dawn Iacobucci

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Material type: Text

TextSeries: The Harcourt series in marketingPublication details: Fort Worth, Tex. : Harcourt College, c2002Edition: 8th edDescription: 1006 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.2 C487M 2002 (Browse shelf(Opens below))	Available	200307150043

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Includes bibliographical references and indexes

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