Marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Rangaswamy

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Material type: Text

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2003Edition: 2nd edDescription: 518 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.125 L544M 2003 (Browse shelf(Opens below))	Available	200308140008

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Includes bibliographical references and index

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