Marketing communications classics : an international collection of classic and contemporary papers / Maureen FitzGerald and David Arnott

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Material type: Text

TextPublication details: Australia : Business Press, c2000Description: 524 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.123 M374 (Browse shelf(Opens below))	Available	200310040047

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Includes bibliographical references and index

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