Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy

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TextPublication details: Boston, Mass. : Irwin/McGraw-Hill, c2000Edition: 8th edDescription: 592 p. : ill. (some col.) + 1 CD-ROMISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415 P477E 2000 (Browse shelf(Opens below))	Available	200406170007

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Includes index

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