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The psychology of entertainment media : blurring the lines between entertainment and persuasion / edited by L.J. Shrum

Contributor(s): Material type: TextTextSeries: Advertising and consumer psychologyPublication details: Mahwah, N.J. : Lawrence Erlbaum Associates, 2004Description: 360 p. : illISBN:
  • 0805846417
Subject(s): LOC classification:
  • HF5827.9 P792
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Item type Home library Collection Shelving location Call number Status Barcode
Books Books BU Library and Learning Space Books Book Shelves HF5827.9 P792 (Browse shelf(Opens below)) Available 200410200022
Total holds: 0

Includes bibliographical references and indexes

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