Citizen brands : putting society at the heart of your business / Michael Willmott

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Material type: Text

TextPublication details: Chichester : Wiley, c2001Description: 260 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HD60 W544C (Browse shelf(Opens below))	Available	200505260093

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Includes bibliographical references and index

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