A new brand world : 8 principles for achieving brand leadership in the 21st century / Scott Bedbury with Stephen Fenichell

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Material type: Text

TextPublication details: New York, N.Y. : Penguin, 2003Description: 220 pISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HD 69 .B7 B422N (Browse shelf(Opens below))	Available	200604210010

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Includes index

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