Corporate cultures and global brands / edited by Albrecht Rothacher

Contributor(s):

Rothacher, Albrecht [ed.]

Material type: Text

TextPublication details: Hackensack, N.J. : World Scientific, c2004Description: 269 pISBN:

9812388567

Subject(s):

LOC classification:

HD69 .B7 C676

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD69 .B7 C676 (Browse shelf(Opens below))	Available	200604260038

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"All participants of the seminar on "Comparative Business Cultures" held at the Economics Department of the National University of Singapore during 2003 shared ... intellectural excitement and discovery of the most diverse corporate and marketing worlds which are captured in the contributions of this volume"--Acknowledgements

Includes bibliographical references

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Corporate cultures and global brands / edited by Albrecht Rothacher

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