Current issues in political marketing / Walter W. Wymer, Jr., Jennifer Lees-Marshment, editors

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TextPublication details: Binghamton, N.Y. : Best Business, 2007Description: 318 p. : illISBN:

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"Co-published simultaneously as Journal of nonprofit & public sector marketing, volume 14, numbers 1/2 2005"

Includes bibliographical references and index

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