Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz

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Material type: Text

TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007Edition: 6th ed. , Pearson international edDescription: 648 p. : ill. (some col.)ISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.13 L683S 2007 (Browse shelf(Opens below))	Available	200809040053

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Includes bibliographical references and indexes

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