The new strategic brand management : creating and sustaining brand equity long term / Jean-Noel Kapferer

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Material type: Text

TextPublication details: London : Kogan Page, 2008Edition: 4th edDescription: 560 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD69 .B7 K363N 2008 (Browse shelf(Opens below))	Available	200809160013

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Includes bibliographical references and index

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