Marketing communications : a brand narrative approach / Micael Dahlen, Fredrik Lange, Terry Smith

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Material type: Text

TextPublication details: Chichester : Wiley, 2010Description: 584 p. : col. illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF 5415.123 D334M (Browse shelf(Opens below))	Available	201003270031
Books	BU Library and Learning Space	Books	Book Shelves	HF 5415.123 D334M (Browse shelf(Opens below))	Available	2017000004147

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Includes bibliographical references and index

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