The luxury strategy : break the rules of marketing to build luxury brands / J.N. Kapferer and V. Bastien

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Material type: Text

TextPublication details: London : Kogan Page, 2009Description: 323 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD9999 .L852 K363L (Browse shelf(Opens below))	Available	201008160161

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Includes bibliographical references and index

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