Introduction to marketing / Carl McDaniel, Charles W. Lamb, Joseph F. Hair, Jr.

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Material type: Text

TextPublication details: Australia : South-Western Cengage Learning, c2011.Edition: 11th ed. , international edDescription: 777 p. : col. illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF 5415 M322I 2011 (Browse shelf(Opens below))	Available	201202220063
Books	BU Library and Learning Space	Books	Book Shelves	HF 5415 M322I 2011 (Browse shelf(Opens below))	Available	201202220064

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Includes bibliographical references and indexes

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