Brand DNA : uncover your organization's genetic code for competitive advantage / Carol Chapman and Suzanne Tulien.

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Material type: Text

TextPublication details: New York, N.Y. : iUniverse, c2010.Description: 213 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.1255 C426B (Browse shelf(Opens below))	Available	2014000003542

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Includes bibliographical references and index

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