Power branding : leveraging the success of the world's best brands / Steve McKee.

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Material type: Text

TextPublication details: New York, N.Y. : Palgrave Macmillan, 2014.Description: 246 pISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.1255 M324P 2014 (Browse shelf(Opens below))	Available	2015000001597
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.1255 M324P 2014 (Browse shelf(Opens below))	Available	2015000001856

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Includes bibliographical references and index.

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