Creating and marketing new products and services / Rosanna Garcia.

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Material type: Text

TextPublication details: Boca Raton : CRC Press, c2014.Description: 412 p : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.153 G372C 2014 (Browse shelf(Opens below))	Available	2016000004135
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.153 G372C 2014 (Browse shelf(Opens below))	Available	2016000005519

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Includes bibliographical references and index.

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