New brand leadership : managing at the intersection of globalization, localization and personalization / Larry Light, Joan Kiddon.

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TextPublisher: Old Tappan, New Jersey : Pearson Education, 2015Description: xii, 226 pages : illustrationsContent type:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.1255 L533N 2015 (Browse shelf(Opens below))	Available	2016000004367
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.1255 L533N 2015 (Browse shelf(Opens below))	Available	2016000004679

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Includes bibliographical references and index.

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