Managing business in a multi-channel world [electronic resource] : success factors for E-business / Timo Saarinen, Markku Tinnila, Anne Tseng, [editors].

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Material type: Text

TextPublication details: Hershey PA : Idea Group Pub., c2006.Description: 1 online resourceISBN:

9781591406297
9781591406310 (electronic bk.)

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LOC classification:

HF5548.32 .M354 2006

Online resources:

Electronic Resources

Summary: "This book is designed to address the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace"--Provided by publisher.

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Includes bibliographical references and index.

"This book is designed to address the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace"--Provided by publisher.

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Managing business in a multi-channel world [electronic resource] : success factors for E-business / Timo Saarinen, Markku Tinnila, Anne Tseng, [editors].

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