Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller

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Material type: Text

TextPublication details: Boston, Mass. : Pearson, c2013Edition: 4th ed., Global edDescription: 590 p. : col. illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD69 .B7 K444S 2013 (Browse shelf(Opens below))	Available	2016000003309

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Includes bibliographical references and index

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