Data Collection and Privacy Policies

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Use of Essential Cookies

BU Library uses essential cookies to ensure the core functionality of our library system, including user authentication, session management, and accessibility features. These cookies are strictly necessary for the website to function and cannot be disabled.

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BU Library uses Google Analytics to analyze website traffic and improve user experience. Google Analytics helps us understand how visitors interact with our website by collecting anonymous information such as:

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How We Use This Data

We use Google Analytics data to:

Improve website navigation and user experience
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Ensure our platform is accessible and user-friendly

Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

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Normal view MARC view ISBD view

Advertising : its role in modern marketing

Krugman, Dean M.

Advertising : its role in modern marketing - 8th ed. - Fort Worth, Tex : Dryden Press, 1994 - 617 p.

Subjects--Topical Terms:
Advertising
SALES PROMOTION

LC Class. No.: HF5814 / K78A 1994

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