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Normal view MARC view ISBD view

Marketing management and strategy /

Doyle, Peter

Marketing management and strategy / Peter Doyle - New York, N.Y. : Prentice Hall, 1994 - 410 p. : ill.

Includes bibliographcial references and indexes

ISBN: 0130653500

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / D694M

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