Data Collection and Privacy Policies

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Use of Essential Cookies

BU Library uses essential cookies to ensure the core functionality of our library system, including user authentication, session management, and accessibility features. These cookies are strictly necessary for the website to function and cannot be disabled.

Here is the list of essential cookies used on the BU Library system.

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How We Use This Data

We use Google Analytics data to:

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Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

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Normal view MARC view ISBD view

Marketing

Lamb, Charles W., Jr.

Marketing - 4th ed. - Cincinnati, Ohio : South-Western College, 1998 - 693 p. + 1 CD-ROM

Subjects--Topical Terms:
MARKETING
MARKETING--MANAGEMENT

LC Class. No.: HF5415 / L352M 1998

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