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The marketing casebook : cases and concepts /

Dibb, Sally

The marketing casebook : cases and concepts / Sally Dibb and Lyndon Simkin - London : Routledge, 1994 - 270 p. : ill.

Includes bibliographic references and index

ISBN: 0415089506

Subjects--Topical Terms:
MARKETING--CASE STUDIES

LC Class. No.: HF5415 / D522M

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