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International marketing /

Terpstra, Vern

International marketing / Vern Terpstra, Ravi Sarathy - 8th ed. - Fort Worth, Tex. : Dryden Press, 2000 - 753 p. : ill. - The Dryden Press series in marketing .

Includes bibliographical references and index

ISBN: 0030211123

Subjects--Topical Terms:
EXPORT MARKETING--MANAGEMENT

LC Class. No.: HF1416 / T476I 2000

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