Data Collection and Privacy Policies

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BU Library uses essential cookies to ensure the core functionality of our library system, including user authentication, session management, and accessibility features. These cookies are strictly necessary for the website to function and cannot be disabled.

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How We Use This Data

We use Google Analytics data to:

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Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

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Normal view MARC view ISBD view

Marketing models

Lilien, Gary L.

Marketing models - Englewood Cliffs, N.J. : Prentice Hall, 1992 - 803

Subjects--Topical Terms:
MARKETING--MANAGEMENT

LC Class. No.: HF5415.13 / L544M

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