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Normal view MARC view ISBD view

Direct marketing management

Roberts, Mary Lou

Direct marketing management - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall International, 1999 - 447 p.

ISBN: 013084084X

Subjects--Topical Terms:
DIRECT MARKETING

LC Class. No.: HF5415.126 / R623D 1999

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