Marketing research in a marketing environment /
Dillon, William R.
Marketing research in a marketing environment / William R. Dillon, Thomas J. Madden, Neil H. Firtle - 3rd ed. - Burr Ridge, Ill. : Irwin, 1994 - 760 p. : ill. - Irwin series in marketing .
Includes bibliographical references and index
0256105170
MARKETING RESEARCH
HF5415.2 / D544M 1994
Marketing research in a marketing environment / William R. Dillon, Thomas J. Madden, Neil H. Firtle - 3rd ed. - Burr Ridge, Ill. : Irwin, 1994 - 760 p. : ill. - Irwin series in marketing .
Includes bibliographical references and index
0256105170
MARKETING RESEARCH
HF5415.2 / D544M 1994
