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Normal view MARC view ISBD view

Analysis for marketing planning

Lehmann, Donald R.

Analysis for marketing planning - 3rd ed. - Burr Ridge, Ill. : Irwin, 1994 - 198 p.

Subjects--Topical Terms:
MARKETING--UNITED STATES--MANAGEMENT

LC Class. No.: HF5415.13 / L435A 1994

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