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Normal view MARC view ISBD view

The laws of choice : predicting customer behavior

Marder, Eric

The laws of choice : predicting customer behavior - New York, N.Y. : Free Press, 1997 - 448

Subjects--Topical Terms:
CONSUMER BEHAVIOR
CONSUMERS--ATTITUDES
MOTIVATION RESEARCH (MARKETING)

LC Class. No.: HF5415.3 / M372L

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