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Normal view MARC view ISBD view

Marketing management : strategies and programs

Guiltinan, Joseph P.

Marketing management : strategies and programs - 5th ed. - New York, N.Y. : McGraw-Hill, 1994 - 480 p.

Subjects--Topical Terms:
MARKETING--MANAGEMENT

LC Class. No.: HF5415.13 / G844M 1994

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