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Normal view MARC view ISBD view

The great marketing turnaround : the age of the individaul-and how to profit from it

Rapp, Stan.

The great marketing turnaround : the age of the individaul-and how to profit from it - Plume, 1992 - 336

Subjects--Topical Terms:
MARKETING
Advertising
SALES PROMOTION

LC Class. No.: HF5415 / R366G

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