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Normal view MARC view ISBD view

Creative strategy in advertising

Jewler, A. Jerome

Creative strategy in advertising - 7th ed. - Australia : Wadsworth/Thomson Learning, 2001 - 312 p.

ISBN: 053455783X

Subjects--Topical Terms:
Advertising copy.
ADVERYISING LAYOUT AND TYPOGRAPHY

LC Class. No.: HF5825 / J484C 2001

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