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Creative marketing communications : a guide to planning, skills and techniques

Yadin, Daniel L.

Creative marketing communications : a guide to planning, skills and techniques - 2nd ed. - London : Kogan Page, 1998 - 277 p.

ISBN: 0749427043

Subjects--Topical Terms:
Communication in marketing
PUBLIC RELATIONS
Advertising
Advertising copy.

LC Class. No.: HF5415.123 / Y324C 1998

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Creative marketing communications : a guide to planning, skills and techniques

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