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Normal view MARC view ISBD view

Customer behavior : consumer behavior and beyond

Sheth, Jagdish N.

Customer behavior : consumer behavior and beyond - Fort Worth, Tex. : Dryden Press, 1999 - 799

Subjects--Topical Terms:
CONSUMER BEHAVIOR
CONSUMERS' PREFERENCES
CONSUMER SATISFACTION
MARKETING

LC Class. No.: HF5415.32 / S537C

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