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Normal view MARC view ISBD view

Marketing communications : contexts, contents and strategies

Fill, Chris.

Marketing communications : contexts, contents and strategies - 2nd ed. - London : Financial Time/Prentice Hall, 1999 - 656 p.

Subjects--Topical Terms:
Communication in marketing
MARKETING CHANNELS
SALES PROMOTION

LC Class. No.: HF5415.123 / F544M 1999

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