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Normal view MARC view ISBD view

Integrated marketing communications : a systems approach

Sirgy, M. Joseph

Integrated marketing communications : a systems approach - Upper Saddle River, N.J. : Prentice Hall, 1998 - 312

ISBN: 0132056186

Subjects--Topical Terms:
Communication in marketing

LC Class. No.: HF5415.123 / S573I

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