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Normal view MARC view ISBD view

Marketing challenges : cases & exercises

Lovelock, Christopher H.

Marketing challenges : cases & exercises - 3rd ed. - New York, N.Y. : McGraw-Hill, 1993 - 628 p.

Subjects--Topical Terms:
MARKETING--CASE STUDIES
MARKETING--PROBLEMS, EXERCISES

LC Class. No.: HF5415 / L683M 1993

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