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Use of Essential Cookies

BU Library uses essential cookies to ensure the core functionality of our library system, including user authentication, session management, and accessibility features. These cookies are strictly necessary for the website to function and cannot be disabled.

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How We Use This Data

We use Google Analytics data to:

Improve website navigation and user experience
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Ensure our platform is accessible and user-friendly

Data Collection and Privacy

Google Analytics uses cookies to collect this information. However, no personally identifiable information (such as names or library account details) is shared with Google. The data is processed in accordance with Google’s Privacy Policy.

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Normal view MARC view ISBD view

Creating customer value : the path to sustainable competitive advantage

Naumann, Earl

Creating customer value : the path to sustainable competitive advantage - Cincinnati, Ohio : Thomson Executive Press, 1995 - 279

Subjects--Topical Terms:
CONSUMER SATISFACTION
CUSTOMER SERVICE

LC Class. No.: HF5415.5 / N385C

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