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Normal view MARC view ISBD view

Market-led strategic change : transforming the process of going to market

Piercy, Nigel

Market-led strategic change : transforming the process of going to market - 2nd ed. - Oxford : Butterworth-Heinemann, 1998 - 665 p.

Subjects--Topical Terms:
MARKETING--MANAGEMENT

LC Class. No.: HF5415.13 / P537M 1998

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