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Normal view MARC view ISBD view

Managing services marketing : text and readings

Bateson, John E.G.

Managing services marketing : text and readings - 4th ed. - Fort Worth, Tex : Dryden Press, 1999 - 471 p.

Subjects--Topical Terms:
SERVICE INDUSTRIES--MARKETING--MANAGEMENT

LC Class. No.: HD9980.5 / B373M 1999

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