APA
Gettins D., . (2000). The unwritten rules of copywriting : a guide to better press, poster, TV, radio and Web site advertising. London: Kogan Page.
Chicago
Gettins Dominic, . 2000. The unwritten rules of copywriting : a guide to better press, poster, TV, radio and Web site advertising. London: Kogan Page.
Harvard
Gettins D., . (2000). The unwritten rules of copywriting : a guide to better press, poster, TV, radio and Web site advertising. London: Kogan Page.
MLA
Gettins Dominic, . The unwritten rules of copywriting : a guide to better press, poster, TV, radio and Web site advertising. London: Kogan Page. 2000.